Butchers in Strood

Like with most things, beef tastes better when it’s slowly grown but when intensive farms can produce quicker cheaper meat, it’s hard to keep up. The problem with intensive methods is that herds are reared for rapid and unstable production, often cutting corners on animal welfare and sustainability, not considering native bloodlines.

We are what we eat, eats. Herds that have been able to graze nutritious pastures, can produce naturally nutritionally dense meat. Beef is a superfood, packed with iron, zinc, B vitamins, proteins, essential amino acids, and beef tallow (a naturally occurring healthy fat), it plays a huge part in a balanced diet. Red meat doesn’t always have to be the centrepiece, a small serving of good quality red meat teamed up with vegetables unlocks another level of goodness, unreachable from eating vegetables alone.

At Farmison & Co we are building a new, better supply chain by working with local farmers who farm in a modern traditional way to slow down the field to fork process.

In the UK we are blessed with a perfect meat producing climate with land that is ideal for growing grass for animals to graze. Grazing livestock plays a key role when it comes to the preservation and improvement of wildlife habitats, as well as soil health. Over-grazing can have negative impacts, and this is where regenerative farming comes in, to rebuild the natural organic matter in soil and restore plant and insect diversity by mimicking natural grazing patterns. Healthy soil makes for a healthy animal, the plants get what they need to thrive, and carbon is taken out of the atmosphere and locked in the soil.

The bigger picture here is that these native breeds, when reared traditionally on our home soil are the key to a sustainable and environmentally friendly future for red meat.

Currently, there is little supportive journalism surrounding such an important topic. Quality, British, red meat, when consumed as part of a balanced diet has more health benefits than any avocado or tofu that has travelled miles before it reaches your plate.

We promote consuming red meat with a conscience. That means choosing to buy and eat sustainable, ethically raised red meat, as part of a balanced diet. Shop our better beef 

Butchers in Strood

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Butchers in Strood

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